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Steps to Your Brand

When you choose YG Laboratories as your skincare partner, you have the absolute best in customer care, result-focused retail and marketing support, and outstanding educational programs.

Let us help you develop your own successful brand of skincare with products you'll be proud to wear your brand name‐ a brand your clients know is backed by your experience and endorsed by you.

Steps

1 | IDENTIFY YOUR GOALS

Clearly identify your reasons for starting your own brand. This will help you know how much of a commitment you need to ensure you're a success. Whether your dreams are big or small, YG Laboratories can help.

2 | CREATE YOUR MISSION STATEMENT

A good mission statement is the foundation on which your business is built. What's your brand's mission? What is its purpose? Finding your brand's purpose will guide your choices as you develop your business. At the same time it will let others know what your brand can do for them.

3 | ANALYZE YOUR MARKET

Who will buy your brand? What do they want from your brand that they can't get anywhere else? What are their skin care needs and concerns, their lifestyles, the amount of time and money they're willing to invest in their skin? What brands do they currently buy? Why? What are the price points of these brands? Answering a few simple questions prior to starting your brand can make all the difference in your success.

4 | DEVELOP YOUR UNIQUE BRAND IMAGE

What makes your brand different than your competition? Communicate this through your products, logo and label design. Let the brand specialists at YG Laboratories help you discover your brand's unique style and personality.

5 | SELECT YOUR PRODUCT MIX

Once you analyze your market, it's time to identify the ideal product mix for back bar and homecare‐and to find any product "holes" in the brands you carry now. You should also learn if your clients are going elsewhere for a certain type of product you're currently not offering. With over 80 YG Laboratories products to choose from, you'll be sure to find the right selection of skincare to keep your clients satisfied.

6 | FIND YOUR PRICE

How you price your products depends on your clientele, your competition, your brand image and your business needs. What are your profit goals for your brand? What is your budget? If you carry other brands, how are you going to position your brand among the mix? Will your staff be compensated for recommending the brand? Will you promote your brand within your community? Whatever your goals and strategies, with YG Laboratories you can enjoy markups of at least 300 to 500% and still offer your clients high performance skin care for less than most big brands.

7 | CONTACT YOUR YG ACCOUNT EXECUTIVE

Need a little assistance with pricing or selecting your right product mix? Ready to place your order? Whatever questions you may have about developing your own brand, your YG Laboratories Account Executive can help. Call your representative or our home office at 800.999.4569 to get started!

8 | TRAIN YOUR STAFF

Whether you own a large business or a one-room clinic, knowing what's in your products, why they work and how to match them to your clients' skincare needs not only boosts your sales, it gives you the recognition and respect you deserve as a skincare authority. YG Laboratories offers detailed Product Profiles and menu‐ready Treatment Protocols to give you and your staff everything you need to sell your brand and use each product in the treatment room with confidence.

9 | PROMOTE YOUR BRAND

So you've got your own unique brand of professional performance skin care that beautifully represents your brand mission and image. Now what? Let the world know! Be sure to make a splash with product promotions, creative displays, retail support and with YG Laboratorie's unique PowerBlending™ system special customized treatments your clients can't get anywhere else. Once you decide on your product mix, call your YG Laboratories Account Executive to discuss how we can help you build excitement for your brand.